Marketing planning and implementation

In marketing, in order to be efficient, you must always be one step ahead and act in prevision of what will or can happen. As a result, we deliver strategic marketing plan that will be able to lead people, to show how the strategy is going to be implemented overtime.

(Marketing plan: Executive summary, current marketing situation, threats and opportunities analysis, objectives and issues, marketing strategy, action programs, budgets, controls)

A marketing plan comprises an executive summary. This column is a little recap of the projects, the goals, the recommendations that has been going through around it.

After that, you must include a marketing analysis of the current situation.

The SWOT analysis helps you analyse and group internal and external forces, and turn them into positive or negative factors.

SWOT stands for Strenghts, Weaknesses, Opportunities and Threats.

Strenghts are internal capabilities and resources. It is a positive situational factors and will help you deliver the right value to customers and atteign its objectives.

Weaknesses are internal limitations and negative situational factors. It interfere with the company's performance.

Opportunities are trends or favorable factors in the internal environment. Companies may exploit opportunities to reach their goals.

Finally Threats are unfavorable external trends that may present challenges to performance.

Finally, you conclude the marketing plan by explaining the objectives and how to achieve them.

In order to make the strategic planning possible, you must go through the process of marketing implementation. You must put into action the marketing plan. The focus of the organisation is then on how to implement the planning and it is made possible thanks to managers and leaders inside the company's team.

Audio:
https://soundcloud.com/pilum-agency/marketing